Lottoland Cleared of ChargesTisha Walden | 21 Aug 2019
Lottoland can’t seem to escape the controversy spotlight Down Under. The Gibraltar headquartered company has had various accusations thrown at it, with the most recent revolving around their latest operation. The new game offered involves plucking random numbers from the financial market; a selection process that occurs at set times of the day. The chosen numbers are strung together, which creates a winning sequence. Players attempt to predict the number, and are paid out for their levels of accuracy.
Lottoland adopted the elaborate game after their previous operations were outlawed. This came as a result of the Australia’s Interactive Gaming Act regulation was updated, prohibiting a number of games of chance. Daily jackpot games, and the United States Millions Jackpot, were all made illegal by the changes. The titles offered by Lottoland suddenly fell on the wrong side of the law, inspiring them to invent the elaborate new game.
Though it wasn’t long before the creative product was pounced on by regulators, and sent to the Supreme Court.
Court Rules In Lottoland’s Favour
But the Supreme Court has vindicated Lottoland. According to the findings, the game can go ahead, without fear of legal action. Lottoland CEO Luke Brill was quick to announce his pleasure, expressing that he felt his company had been under unfair attack. According to him, efforts to shut his company down are nothing short of attempts by authorities to monopolise the market, and push for an uncompetitive industry.
The besieged organisation has long marketed themselves as providing unique and interesting betting alternatives. Some punters are drawn to the innovation, but the regulation authorities have frequently disagreed about the legality of products offered.
A previous altercation saw Lottoland attacked by overseas organisations. The company offered Australians the service of betting on foreign lotteries, but without the need to purchase official tickets. This meant that the organisations offering the lottery service saw no revenue. Accusations were thrown out of cannibalised and stolen business, which were of course denied.
This situation was part of the reason for the updated regulations. The government introduced new laws earlier in the year, with the focus on what was referred to as synthetic lottery products. It was this solution that resulted in the introduction of the new game.
With the Supreme Court now officially handing down a ruling, the unusual product is here to stay in the Australian industry. Though chances are it won’t be the last we hear of the company, and its various unique takes on gambling