Relax Gaming Announces GiG Content-Share

Tisha Walden | 18 Jan 2019

Relax Gaming and GiGExpansion is the name of the game in the iGaming industry and many companies are already embarking on new partnership projects for the new year. Relax Gaming has not allowed the grass to grow underneath its feet, and recently announced a shared content partnership with the Gaming Innovation Group (GiG).

The company has said that the main driving force behind an agreement of this nature is GiG’s high-quality range of games, which will be made available to Relax Gaming’s operator-partners for full access. GiG holds the solid reputation of creating content that is a notch above the rest and will certainly add scope and quality to Relax Gaming’s existing offering.

Mutually Beneficial Agreement

The first title has been scheduled for release during the first quarter of 2019, and all games incorporated into the content agreement will be developed by the group’s own in-house software studio, known as GiG Games.

From Relax’s point of view, it’s an opportunity to provide an expanded product offering to its more than 350 operator partners. Company CEO Daniel Eskola is excited about the incorporation of GiG’s content on the Relax Gaming operator platform. The chief in charge said that the agreement formed an important part of the company’s strategic ambitions in terms of establishing a global commercial presence.

The games supply industry is a highly competitive one, and the bar has been set very high in terms of quality content. It’s quite necessary to continuously move forward on a trajectory of improvement in order to stay relevant and up to speed. The agreement is as valuable to GiG as what it is to its recipient partner, as Relax Gaming offers its games to multiple regulated markets. This means increased exposure for the supplier.

A Fresh New Approach

Keeping it fresh. This has been the recurring theme when talking games content, for quite some time now. Many developers are shaking things up, forming new partnerships, establishing in-house development operations, and more.

Companies like Microgaming are even out-sourcing development on an exclusive basis. Independent off-the-grid studios are being utilised in order to revamp the way in which content is being created and to avoid the ever-looming content rut.

Partnerships such as the one embarked on by GiG and Relax, are a sure-fire means to the end of sprucing up offerings and variety in general.