Arkadium and Sportradar Join ForcesTisha Walden | 01 Feb 2019
Sports fans will soon be enjoying more than just the latest real time data. In an exclusive partnership between Sportradar and Arkadium, interactive content powered by real time data will soon be delivered to fans and betting enthusiasts around the world.
The two companies have joined forces to create what is sure to become the new standard in sports marketing and reporting. The new product will blend Sportradar’s exclusive data content with Arkadium’s InHabit product.
InHabit delivers a unique experience by creating what is call factives. Factives are information titbits that are written by editorial staff, and if relevant, they are embedded into articles automatically using AI. The technology does this by scanning articles and identifying what content to add.
The agreement includes factives for the English Premier League matches, UEFA Champions League matches, NBA, MLB, NFL, and NCAA football matches. The product already reaches 70 million sports fans in the US alone, and can be branded with company logos.
A Bold Move
Arkadium’s President, Kenny Rosenblatt said that the partnership represented the future of all sports marketing. Fans can engage with teams and players, while publishers enjoy the benefits of customer retention, engagement, and increased interaction both on the web and on mobile, which the system has already proven to deliver.
Sportradar’s Customer Director, Jonathan Earle, said in a statement to the media that the company is obsessed with improving customer experiences and strives to provide the best products to monetize publications. He believes that the new partnership will do just that.
Ground Breaking Brands
Sportradar was founded in 2000 and holds a unique position in the sporting and media industry. The company has exclusive data deals with the NHL, NFL, NBA, ESL, and ITF. It links into several systems to gather the real-time information, which is then broadcast to its list of media and technology companies worldwide. In addition to its data services it also offers an integrity service to prevent and detect match fixing.
Arkadium was established in 2001 and creates and delivers interactive content for leading technology and publishing organizations. Utilized by industry leaders such as CNN, Microsoft, and USA today it creates data visualization (factives), games, and quizzes.
The company’s product has shown to increase the time a user spends on a web page, content sharing by 30% and 85% user retention.